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TYPOGRAPHY is the balance and interplay of letterforms on the page, a verbal and visual equation that helps the reader understand the form and absorb the substance of the page content.
Typography plays a dual role as both verbal and visual communication. As readers scan a page they are subconsciously aware of both functions: first they survey the overall graphic patterns of the page, then they parse the language, or read. Good typography establishes a visual hierarchy for rendering prose on the page by providing visual punctuation and graphic accents that help readers understand relations between prose and pictures, headlines and subordinate blocks of text.
The basic fonts that come with Windows and the Macintosh operating system are listed below. If you are going to specify fonts for your Web documents, you should probably use the typeface's listed here, and you should always specify at least one typeface from each operating system (for example: "Arial, Geneva") to avoid having the browser render your pages in the default font:
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